Window seats are already preferred by a large segment of travelers due to the additional entertainment they offer, but traditional airplane windows are only so limited in their size and what you can see out of them.
New planes feature larger windows and exterior cameras, but ideas have been floated to transform cargo areas into observation decks almost, as well as put screens on cabin walls that give the appearance of an all-window aircraft.
Emirates took a unique approach to this challenge, offering virtual window seats in its first-class suites on Boeing 777-200 aircraft using exterior cameras. The optical illusions give middle suites with no direct window access the feeling of being more open, while also offering the in-flight entertainment that only an exterior view can.