In college, I was profoundly affected by the concepts Professor Bargh taught in my Modern Unconscious class, which he later distilled into this book. In short, while your conscious thoughts matter, you are also heavily influenced by unconscious or automatic behavior.
I was struck by the huge potential of designing technology products and human organizations based on an understanding of how the human brain actually works, to help people lead happier, more fulfilled lives. After college, I turned down traditional job offers and decided to build a startup instead to put those ideas into action. Now, a decade later, we're still motivated by the same long-term goal of increasing human agency. We use these concepts not to make you sad so you buy more or trap you in your Instagram feed, but to enable people to accomplish their goals and lead happier, more fulfilled lives.
— Judd Rosenblatt, founder and CEO of AE Studio, an Agile web development and data science consulting firm with a mission to increase human agency with technology. Vote for the charity they donate to next month.