Snapchat Wants To Launch Its Own Music Label

Snapchat aspires to become its own music label, according to a leaked email from June unearthed by the Sony hackers.

Sony Entertainment CEO Michael Lynton sits on Snapchat's board. 

On June 5, Snapchat CEO Evan Spiegel met with Sony's President of Global Digital Business, Dennis Kooker. Spiegel was interested in launching a label for Snapchat, according to an email written by Kooker to Lynton.

"He thinks every music service in the market is shit and he wants to be a curator," Kooker wrote of Snapchat's plan. His email suggests Snapchat already has some features that could work well with music.

"He doesn't want to build a music service but he would like to have a record label so he could focus on the artists that he wants to use the platform to promote.  He also wants to participate in the upside that he will create by promoting them on the platform." 

Kooker says he tried to encourage Spiegel to pursue music sampling and prove the concept rather than build a full-fledged label, but Spiegel seemed to have his mind made up. It's not clear if Snapchat is moving forward with its music plans or not.

Here's the full email: