Sony to create exclusive in-home lifestyle products for Indian market

Sony Corp, the Japanese multinational conglomerate, is considering a new category exclusively for the Indian market, given its slipping revenue growth in the market.

The company has already gone a global restructuring, exiting from laptops and entry-to-mid-segment smartphones.

A separate team has been made to develop the new category of in-home lifestyle products to be made in India, and a new TV manufacturing plant is also under consideration to be set up in India.

"Sony globally has a lot of patents and technology in areas like semiconductors, which we want to utilise to create and launch a new category for the Indian market," Sony India MD Kenichiro Hibi told ET. "Headquarters is helping us. However, these products will not be traditional white goods or small appliances like refrigerators or ACs, but newer lifestyle products."

Hibi said that with the implementation of GST in the near future, Sony could also set up its own factory in India.

Image source