Caitlin Clark is the most valuable women's college basketball player. Here are all the ways she makes money for herself and her team.

Caitlin Clark made her college basketball debut in November 2020 — and immediately began breaking records.

Her prowess on the court has proven valuable to her school.

Women's sports are projected to generate more than $1 billion globally in 2024 — and stars like Clark are a major driving force.

But besides bringing capital to women's sports, Clark has made herself a brand. According to some estimates, her likeness is worth $3.1 million.

Caitlin Clark.Kirby Lee-USA TODAY Sports

In 2021, the NCAA made the landmark decision to let college athletes profit off their names, images, and likenesses (NIL) for the first time.

Clark wasted no time — as of now, according to college sports analysts On3's NIL ranking, Clark's NIL rights are valued at $3.1 million, the fourth-highest in the country only behind basketball player Bronny James, football player Shedeur Sanders, and gymnast Livvy Dunne.

In 2021, the NCAA made the landmark decision to let college athletes profit off their names, images, and likenesses (NIL) for the first time.

Clark wasted no time — as of now, according to college sports analysts On3's NIL ranking, Clark's NIL rights are valued at $3.1 million, the fourth-highest in the country only behind basketball player Bronny James, football player Shedeur Sanders, and gymnast Livvy Dunne.

One of Clark's first — and best-known — endorsements is Nike. She signed with them in June 2022.

Gatorade is another of Clark's high-profile sponsorships.

Gatorade.B51/Mark Brown/Getty Images

In December 2023, Clark joined the Gatorade team, making her the second women's basketball player and fourth college athlete ever to partner with the sports drink brand, ESPN reported.

"Working with a brand like Gatorade is really a dream come true, but NIL is about more than just endorsements and partnerships. Athletes are learning about entire industries, how they work, and how we might be able to pursue other passions while we are playing and after our playing careers are over," she told ESPN.

Exact figures are unknown, but Gatorade confirmed the company would donate $22,000 to the Caitlin Clark Foundation — a reference to her jersey number, 22 — whose mission is "to uplift and improve the lives of youth and their communities through education, nutrition, and sport," according to the foundation's website.

In December 2023, Clark joined the Gatorade team, making her the second women's basketball player and fourth college athlete ever to partner with the sports drink brand, ESPN reported.

Working with a brand like Gatorade is really a dream come true, but NIL is about more than just endorsements and partnerships. Athletes are learning about entire industries, how they work, and how we might be able to pursue other passions while we are playing and after our playing careers are over, she told ESPN.

Exact figures are unknown, but Gatorade confirmed the company would donate $22,000 to the Caitlin Clark Foundation — a reference to her jersey number, 22 — whose mission is to uplift and improve the lives of youth and their communities through education, nutrition, and sport, according to the foundation's website.

In 2023, Clark also became the first college athlete to partner with State Farm.

Another of Clark's recent, high-profile deals is with Panini America trading cards.

Caitlin Clark.Matthew Holst/Getty Images

Trading cards are a huge market right now. Clark was previously signed with Topps, one of the best-known trading-card brands, but her deal with Panini America made her the first female athlete to ever sign with the company.

"It's an honor to partner with Panini America as their first multi-year exclusive female athlete, and I'm excited to collaborate with them on my own collection," Clark said in a press release.