NCAA reverses course, may allow student-athletes to market themselves, and it could be worth millions for some of college sports' biggest stars
- The NCAA announced Tuesday afternoon that it would begin the process of allowing student-athletes to market themselves for financial gain.
- The statement, released via the NCAA's website, stated that the organization's board of governors "voted unanimously to permit students participating in athletics the opportunity to benefit from the use of their name, image, and likeness in a manner consistent with the collegiate model."
- Tuesday's announcement comes as a major reversal for the NCAA, which had pushed back on California Governor Gavin Newsom's law that loosened the criteria for collegiate athletes to market themselves starting approximately three years down the line.
- It is still not clear exactly how the athletes would be permitted to do and how the NCAA would control the revenue.
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The National Collegiate Athletic Association (NCAA) - the governing body responsible for overseeing college sports - announced Tuesday afternoon that it would begin the process of allowing student-athletes to market themselves for financial gain.
The statement, released via the NCAA's website, stated that the organization's board of governors "voted unanimously to permit students participating in athletics the opportunity to benefit from the use of their name, image, and likeness in a manner consistent with the collegiate model."
While the details regarding what, exactly, constitutes "a manner consistent with the collegiate model," the board did release a list of guiding principles by which the NCAA's three divisions should abide in initiating the "modernization of [their] bylaws and policies:"
Tuesday's announcement comes as a major reversal for the NCAA, which had pushed back on California Governor Gavin Newsom's law that loosened the criteria for collegiate athletes to profit from their name, image, and likeness starting approximately three years down the line.
The move is also just days removed from the NFL Players Association and National College Players Association's dual statement that pursued similar ends.
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