Starbucks is opening hundreds of premium stores where the cheapest coffee is $4 - we visited one to see what it's like
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Marina Nazario/Business Insider
"Are you a coffee lover?" the barista asked as I ordered a $4.00, 12-ounce coffee from Starbucks Reserve.
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Starbucks Reserve is the company's new upscale store that serves premium coffee - made in the Seattle roastery - at a high price.
The Manhattan location is one of 500 that are set to open in the near future. The store features an advanced brewing system, chic furniture and artwork, and exclusive, limited-time coffee for sale.
"This is Starbucks on crack," a recent Yelp reviewer said.
I went to the Starbucks Reserve in Manhattan to see what this fancy version of Starbucks is like.
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