Apps are becoming extremely reliant on in-app adsComScore's surveyed users who put app in top three most essential: 35%ComScore's surveyed users who put app in top three most essential: 30%ComScore's surveyed users who put app in top three most essential: 29%ComScore's surveyed users who put app in top three most essential: 18%ComScore's surveyed users who put app in top three most essential: 16%ComScore's surveyed users who put app in top three most essential: 14%ComScore's surveyed users who put app in top three most essential: 11%ComScore's surveyed users who put app in top three most essential: 11%ComScore's surveyed users who put app in top three most essential: 11%ComScore's surveyed users who put app in top three most essential: 11%