Senior VP of retail and online stores, Apple
Since leaving her post as CEO of Burberry in 2014 to take over Apple's retail and online operations, Ahrendts has reenvisioned what an Apple store could look like, positioning it as a contender in the luxury market. Under Ahrendts, the brand streamlined its inventory and added upscale, non-Apple products to its offerings, such as a futuristic speaker that retails for nearly $2,000.
Ahrendts aims to bridge the divide between Apple's online and offline presence, adding features like a 24-hour meeting space, free Wi-Fi, and ornate decorations to stores, as debuted in San Francisco. Ahrendts hopes to make Apple stores a vital part of the communities they are located in, much in the way Apple products permeate modern life.