Target is launching a new loyalty program without a membership fee - and it rolls out just in time for the holidays

Target is launching a new loyalty program without a membership fee - and it rolls out just in time for the holidays

FILE - In this June 3, 2019, file photo a shopping cart sits in the parking lot of a Target store in Marlborough, Mass. Target Corp. reports financial results Wednesday, Aug. 21. (AP Photo/Bill Sikes, File)

Associated Press

  • Target announced a new loyalty program on Monday called Target Circle, which officially rolls out nationwide on October 6.
  • The program has no membership fees and participants will earn 1% back on every purchase, as well as receive personalized deals and early access to sales.
  • Existing Target RedCard holders as well as shoppers with Cartwheel and accounts will be automatically enrolled.
  • Visit Business Insider's homepage for more stories.

Target has a new loyalty program, and it's coming out just in time for the holiday season.

The company announced on Monday that its new Target Circle offering will debut nationwide on October 6. There will be no membership fee required to join, and perks include earning 1% back on every purchase, personalized deals like birthday gifts, and early access to sales throughout the year.


"We worked directly with guests to develop Target Circle, and the program includes the benefits and perks they told us were most important to them, from earning on every trip to having the opportunity to help Target make a positive impact in their local communities," Rick Gomez, executive vice president and chief marketing marketing and digital officer, said in a statement on the Target blog.

Read more: Target is launching its own food brand as it doubles down on grocery and takes on Walmart

On Cartwheel, Target's popular coupon and discount platform, deals will be renamed "Target Circle offers" in an effort to merge the two programs. Users will also be able to vote on which philanthropic organization the company donates to as part of its charitable efforts.


"This change brings all money-saving benefits together under the Target Circle program, creating a more seamless, intuitive shopping experience," the blog reads.

Target Circle will be integrated with the existing RedCard program for participating consumers, however it will allow shoppers to participate without the barrier of signing up for a credit card first. According to the company, all individuals who currently have accounts on and Cartwheel will also be automatically enrolled in the program so they can immediately partake in benefits.

In advance of the announcement, the company tested Target Circle among two million shoppers over the course of the past 18 months in Dallas, Charlotte, Denver, Kansas City, and Phoenix.