+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Amazon is shipping random products in Super Mario boxes to celebrate the Nintendo franchise's 35th birthday

Nov 3, 2020, 19:30 IST
Business Insider
Nintendo
  • Amazon is randomly shipping products in Super Mario Bros. boxes throughout November.
  • The boxes celebrate the Nintendo franchise's 35th anniversary.
  • Ordering Nintendo products on Amazon does not increase your chances of getting one of the limited-edition boxes, Nintendo said.
  • Nintendo posted a picture showing what the three boxes look like.
Advertisement

Amazon is shipping random products in Super Mario Bros. boxes to celebrate the video-game franchise's 35th anniversary.

The e-commerce giant is shipping the brightly-colored boxes throughout November in limited supply — and Nintendo said that "purchasing Nintendo products will not increase the possibility of receiving a Super Mario Bros. branded box."

An image released by Nintendo shows three designs highlighting different eras of the game.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More
Amazon x Nintendo

Amazon has also launched a webpage charting the history of Super Mario Bros., from the original game in 1985 to pre-orders for "Super Mario 3D World + Bowser's Fury," coming to Nintendo Switch in February.

Read more: How brands are breaking into Animal Crossing to launch products and create in-game experiences

Advertisement

Nintendo has celebrated the franchise's anniversary by releasing the "Super Mario 3D All-Stars" bundle for Switch, and an updated re-release of its original "Super Mario Bros." game, which up to 35 players can play at once.

In October, Amazon launched its first augmented-reality shipping boxes. Users scan a QR code on a box to bring up a customizable AR version of the object, which stays on your phone's camera as you move around.

Next Article