What 3 top investment firms are betting on as streaming video surges in 2019 - and why

• The explosion of streaming-video services is giving rise to new areas of media investments for venture capitalists and other early-stage investors.
• Business Insider looked at three different kinds of firms that are actively investing in media to see where they're placing their bets.
• Startups trying to solve problems with content discovery, cross-platform measurement, and the technology underpinning streaming platforms are hot.
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Investors have been gloomy about digital media as of late, but streaming video is surging.

At least 10 streaming services are due to launch in the next 12 months, including subscriptions from legacy media giants like Disney and Apple. Ad-supported platforms like Pluto TV and Tubi are also gaining steam.

Read more: The 16 power players leading the rise of free ad-supported streaming services in 2019

Venture capitalists and other early-stage investors are on the look out for startups trying to solve the problems created by the explosion of streaming platforms.

They're betting on companies in areas like content discovery, cross-platform measurement, and the technology underpinning the streaming services.

Business Insider looked at three different kinds of firms that are actively investing in media - media holding company Attention Capital; venture firm, Brave Ventures; and United Talent Agency's venture arm, UTA Ventures - to see where they're placing their bets.