+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

The 10 countries that love Netflix the most

Jul 18, 2018, 22:07 IST

&quotThe End of the F***ing World."Netflix

Netflix's growing global presence currently reaches over 190 countries, 130 of which the company reached in the vast international expansion it launched in 2016.

Advertisement

While the streaming service's growth has lagged in at least one foreign market, the more than 1 billion potential viewers in India, Netflix has seen significant user penetration in many other countries.

Emarketer, which measured Netflix's global penetration in a new study, predicted that nearly 765 million people worldwide will use a subscription over-the-top (OTT) video service, such as Netflix or Amazon Prime, at least once per month in 2018. The study estimated that nearly 44% of those 765 million people will use Netflix.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

Emarketer also estimated which countries had the highest levels of user penetration for Netflix, which it tracked as the number of individuals of any age who watched Netflix via app or website at least once per month. Outside of the US, Netflix's home and top market, countries like Canada and Norway had high levels of penetration corresponding with a greater number of native Netflix original series.

Here are the 10 countries that love Netflix the most, according to Emarketer:

Advertisement

10. United Kingdom — 33.8% user penetration

Population: 65.64 million

Notable original series: "Black Mirror," "The End of the F***ing World," "Collateral"

9. Germany — 35.5% user penetration

Population: 82.67 million

Notable original series: "Dark," "Babylon Berlin"

8. Finland — 39.7% user penetration

Population: 5.49 million

Notable original series: "Bordertown"

7. Australia — 42.7% user penetration

Population: 24.13 million

Notable original series: "Glitch," "The Letdown"

6. Netherlands — 43.6% user penetration

Population: 17.02 million

Notable original series: N/A

5. Sweden — 50.2% user penetration

Population: 9.903 million

Notable original series: "Bonus Family"

4. Denmark — 54.9% user penetration

Population: 5.73 million

Notable original series: "Rita"

3. Canada — 56.3% user penetration

Population: 36.29 million

Notable original series: "Alias Grace," "Anne with an E," "Travelers"

2. Norway — 62.4% user penetration

Population: 5.23 million

Notable original series: "Lilyhammer," "Borderliner," "Nobel"

1. United States — 64.5% user penetration

Population: 325.7 million

Notable original series: "Stranger Things," "House of Cards," "Orange Is the New Black"

Next Article