Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

The 32 ads which tell the story of how Apple became the most valuable brand in the world

Will Heilpern,Will HeilpernMar 26, 2016, 21:51 IST

Apple

Apple released a quickfire ad at its Keynote on Monday celebrating the past 40 years in 40 seconds, with lots of references to the advertising that has helped position the company and its innovations at the top of the tech sector.

With help from EveryAppleAd's comprehensive library, we chose the most important Apple commercial from each year since the company's watershed advertising moment at the Super Bowl in 1984.

From the celebrity-packed "Here's to the Crazy Ones," to the beginning of Apple's memorable demonstration-style ads, here are its best commercial hits.

Complimentary Tech Event

Transform talent with learning that works

Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More