The 5 retailers with the best Black Friday discounts
Jonathan Alcorn/Reuters
Ahead of the holiday, WalletHub has analyzed 8,000 Black Friday deals across 30 major US retailers to find out who is offering the deepest discounts this year.
The average discount on the holiday this year, which is held annually on the Friday after Thanksgiving, is 40% off.
Here are the five retailers with the best deals and their average discount rates for the holiday:
5. Belk (60%)
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4. Groupon (64%)
Thomson Reuters
3. Stage Stores (64%)
Stage Stores, which operates the brands Stage, Goody's, Bealls, Palais Royal, and Peebles, is offering discounts of 63% in clothing and accessories and 60% in consumer electronics and appliances.2. Kohl's (67%)
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1. JCPenney (68%)
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The WalletHub study also found that jewelry is the most discounted category across all retailers, with an average discount of 73%, whereas computers and phones are the least discounted at 31%.
Here's the full list of retailers and their average Black Friday discounts from WalletHub:
- JCPenney (68.0%)
- Kohl's (66.7%)
- Stage (63.9%)
- Groupon (63.7%)
- Belk (59.5%)
- Macy's (56.0%)
- Kmart (50.1%)
- Panasonic (47.0%)
- Fred Meyer (45.3%)
- Office Depot and OfficeMax (42.8%)
- Sears (41.7%)
- Meijer (39.1%)
- Hhgregg (38.5%)
- CVS Pharmacy (37.8%)
- Target (37.3%)
- Modell's (35.5%)
- Dell (35.3%)
- Staples (34.4%)
- Ace Hardware (34.2%)
- Best Buy (33.5%)
- Home Depot (31.4%)
- BJ's (30.6%)
- Walmart (30.1%)
- GameStop (29.2%)
- Toys R Us (28.9%)
- Walgreens (28.7%)
- Big Lots (27.1%)
- Amazon (25.8%)
- Sam's Club (24.9%)
- Costco (19.5%)
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