The ad for its flagship product featured Lil Jon, Steve Carell, and Cardi B and managed to push Pepsi into the conversation, with nearly 18,000 mentions, according to Salesforce.
In fact, Pepsi's #PepsiMoreThanOK hashtag registered more than 65.2 million impressions, according to Brandwatch.
Pepsi's ad for its new sparkling water brand Bubly also did well, with Oxford Road giving it a score of 61%. The agency uses a proprietary data-driven process called Audiolytics that grades ads based on 71 weighted components, giving each commercial a unique score.
With Canadian singer Michael Bublé starrin in the Bubly ad, the ad was also the best use of celebrity and the best new-to-market brand, per Oxford Road.