The convenient way consumers are shopping for health and personal care products
In an in-depth report, BI Intelligence looks at how retailers like Amazon and Sephora are using subscription-based models to sell and distribute health and personal care products in ways that are more convenient for consumers. We analyze all the factors that drive consumers to shop online for everyday products, and we look at which CPG brands and retailers are the most digitally savvy.
Access The Full Report And Our Ongoing Research By Signing Up For A Trial>>Here are some of the key findings explored in the report:- Subscription shopping models can help mitigate retailers' costs and provide an added layer of convenience to customers, and these services are helping the health and personal care category grow. 38% of US consumers who regularly purchase health and beauty products online say they're signed up for a subscription service.
- Online health and personal care sales volume is expected to grow at a much faster rate than traditional drug stores sales. We forecast that the online health and personal care market will grow at a compound annual growth rate, or CAGR, of 13% between 2015 and 2020.
- There are a number of subcategories within health and personal care, and these have not been disrupted evenly across the board by e-commerce. We expect this to change as retailers tweak their business models.
- The race to win the online health and personal category hasn't been won yet. While Amazon is the clear leader, a good number of consumers do their online health and personal care shopping on a variety of websites, including buying directly from brands that otherwise would not have a direct channel to consumers.
In full, the report:
Looks at how new e-commerce models, especially subscription services, have helped drive an increase in online shopping in this category
- Sizes the market for online health and personal care sales and growth expectations
- Examines which products categories within the industry have had the most success transitioning consumers to e-commerce purchasing
- Underscores the challenges and opportunities in going after increased online health and personal care online sales
- Identifies where consumers are doing the bulk of their online health and personal care shopping today
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