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The crazy way Lululemon is trying to get men to shop there

Jul 22, 2015, 21:27 IST

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Lululemon Athletica Inc's logo is pictured at its store in downtown VancouverThomson Reuters

Lululemon is adding a surprising new product to its roster: beer.

The wildly popular athleisure company posted an Instagram photo of the beer, called Curiosity Lager.

Possibly confirming that notion, the company's men sector tweeted:

NOW WATCH: People doing backflips on a two-inch wide strap is a real sport called slacklining

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