The freakout over the Lululemon price increase is just the latest episode in its bizarre history

Elvert Barnes / Flickr, CC

Lululemon changed the prices of its iconic women's yoga leggings recently - and customers are freaking out. They think the company is trying to sneak through an unjustified price increase.

Normally, this wouldn't be news. But this is Lululemon, the yoga brand that has created a cult-like customer following to match its cult-like company culture.

The Lululemon's story is just one weird chapter after another.

Did you know the company took its name because the founder believed Japanese people wouldn't be able to pronounce it?

Or that the company once claimed falsely that its pants were made with seaweed?

Here's the complete history of Lululemon, America's weirdest clothing brand.