The hottest new food on Instagram is... a root vegetable
Ube - a tuberous root vegetable common in the Philippines - seems to be the current flavor of the moment.
Considering the yam-like vegetable turns the food it flavors a pretty purple color, it's safe to say this has as much to do with look as it has to do with taste.
One of the first places in New York City to embrace this trend was Manila Social Club, a Filipino restaurant in Williamsburg that serves "ube bae" doughnuts complete with ube-flavored frosting.
Then came 2nd City, a Filipino taqueria whose ube macapuno ice cream (purple yam with sweet coconut) has been spreading across social media since the restaurant's opening in May.
The trend exists outside of NYC too.
Ganache Patisserie and Cafe by Nicol offers molten lava cakes in a variety of flavors, one of the most popular being a purple cake that oozes purple ube filling.
Viral food mecca South Korea has also embraced the vegetable. The main ingredient in most of Cafe Bora's - a dessert cafe outside of Seoul - desserts is purple sweet potato.
There are plenty of other ube-based foods to be found on Instagram; a search of #ube returns over 140,000 results.
Try not to get too green with envy, matcha.
NOW WATCH: The flying car is HERE
- US buys 81 Soviet-era combat aircraft from Russia's ally costing on average less than $20,000 each, report says
- 2 states where home prices are falling because there are too many houses and not enough buyers
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- 9 health benefits of drinking sugarcane juice in summer
- 10 benefits of incorporating almond oil into your daily diet
- From heart health to detoxification: 10 reasons to eat beetroot
- Why did a NASA spacecraft suddenly start talking gibberish after more than 45 years of operation? What fixed it?
- ICICI Bank shares climb nearly 5% after Q4 earnings; mcap soars by ₹36,555.4 crore
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market