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The Old Instagram Logo That You've Never Seen

Jillian D'OnfroSep 12, 2013, 01:14 IST

When you think of Instagram, the company's sleek brown-and-tan icon probably comes instantly to mind.

You know, this one:

Instagram

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What you might not know, however, is that Instagram's icon used to look drastically different. Here it is:

Quora

Instagram CEO and co-founder, Kevin Systrom, designed the original retro-looking icon as a rendering of an actual camera. Why the dramatic switch? Systrom posted on Quora that the company eventually canned the old icon because it had "nothing to do with Instagram."

Here's Systrom's full response: