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The Rise And Fall Of The Gourmet Cupcake

Megan DurisinApr 18, 2013, 03:03 IST

Gourmet cupcakes have been popping up everywhere for the past decade.

The trend that supposedly started with a "Sex and the City" episode went nuclear when Crumbs Bakery went public in a reverse merger worth $66 million in 2011.

But things quickly south for Crumbs, and now it seems the whole trend may be in trouble.

The Wall Street Journal declared today that the gourmet cupcake market is crashing.