Kim Kardashian is launching a new SKIMS maternity line, and people have mixed reactions to the pregnancy shapewear
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Zoë Ettinger
Sep 13, 2020, 22:21 IST
SKIMS is Kim Kardashian West's shapewear brand.Vanessa Beecroft
Kim Kardashian West announced on Saturday via Instagram that her shapewear brand, SKIMS, is launching a line of maternity products.
Kardashian West posted a photo on Instagram of pregnant women wearing the new garments and said they will go on sale September 16.
The Maternity Solutionwear products, including a nursing bra and one-piece bodysuits, will be available in nine colors and sizes ranging from XXS to 5X.
People shared mixed reactions to the line, with some questioning the purpose of shapewear for pregnant bodies and others supporting Kardashian West's idea to include all types of bodies in the brand.
A post shared by Kim Kardashian West (@kimkardashian) on Sep 12, 2020 at 9:00am PDT
"Introducing Maternity Solutionwear™ that offers the best in comfort and support for your changing body during and after pregnancy," Kardashian West captioned the Instagram post.
She revealed in the caption that the products in the Maternity Solutionwear line which will be available in nine colors and sizes XXS to 5X at SKIMS.com, and that shoppers can join the waitlist now for early shopping access.
"I wish there was shapewear like this when I was pregnant. There were some options but I don't know — nothing like this," Kardashian West said while showing off her new line in her Instagram story.
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On Kardashian West's Instagram story, she gave a preview of products in the Maternity Solutionwear line, including a $42 Maternity Nursing Sculpting Bra.
"It's not compressing on your stomach which is really important because you obviously don't want to do that," Kardashian West said of the thinner fabric used on the stomach in her Instagram story.
"But you want to shape everything else around it," she added.
Some people clapped back at critics of the line — saying that they see the Maternity Solutionwear as a way to make pregnant people feel more comfortable, not necessarily look a certain way.
"Skims isn't only shapewear, it's become an underwear brand and what do pregnant women need? Underwear that comfortable around their changing shape," another Twitter user wrote.
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Kardashian West has yet to publicly respond to those who questioned the purpose or message behind the products, and representatives for SKIMS did not immediately respond to Insider's request for comment.
The SKIMS founder has previously responded to feedback and backlash from fans since launching her brand in 2019
Kardashian West initially launched her shapewear brand under the name Kimono in June 2019. However, she changed renamed it as SKIMS and apologized after many people commented that the name disrespectful to the Japanese culture.
In May of this year, Kardashian West launched a line of SKIMS face masks that had a black mask in the color "Onyx" as a nude option for darker skin tones. Some social media users criticized the black mask as not being an accurate shade of nude for dark-skinned people.
Kardashian West did not directly address the backlash about the color of the mask, but the SKIMS model who wore the mask in the campaign defended the SKIMS founder, saying: "There was no moment that I felt like I was disrespected."
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