Prepare to pay up to $17,000 over MSRP for these 15 cars with the worst dealer markups, including the Jeep Wrangler and Porsche Cayenne
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Tim LevinSep 23, 2022, 22:46 IST
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Almost three years into the global pandemic, some impacts of the virus are still raging, including extraordinarily high prices for new cars.
On average, dealers are asking 10% above MSRP for new vehicles, according to a recent study by the car-shopping website iSeeCars. Compare that to pre-pandemic times, when salespeople would hand out aggressive discounts to move cars off of their lots.
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But that's not the worst of it. The analysis found that some of the most popular cars are being listed for up to 24% over suggested sticker price.
That means if you want a hot model like a Jeep Wrangler, Porsche Cayenne, or Ford Bronco, you'll need to shell out thousands — sometimes almost $17,000 — more than those brands think their cars are worth.
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Parts shortages have stunted vehicle production worldwide, leaving US dealers with millions fewer cars to sell.
According to the basic laws of supply and demand, they're now able to charge top dollar for the vehicles they have in stock. And buyers are paying up.
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See the 15 models priced the highest above MSRP below. They're ranked based on the percentage over sticker that dealers are asking.