Smith, 30, arrived at the award show in London on Saturday in the custom-designed ensemble consisting of an inflatable latex full-body suit featuring exaggerated balloon-shaped legs and shoulders, platform boots, and black gloves.
But according to the designer of the quirky ensemble, there is a reason why Smith opted on wearing it on the red carpet.
Speaking to WWD, Harikrishnan Keezhathil Surendran Pillai, who founded the label Harri, said Smith's decision to wear the inflatable design came as the singer has been dealing with online abuse about their body recently.
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"Sam was having a lot of hate comments recently after 'Unholy' about their body image," Pillai said.
The designer, who graduated from the London College of Fashion, added that Smith's ensemble celebrates their "natural form and the beauty of being one's self."
"I wanted to create an image which people have never seen Sam in," Pillai continued.
Representatives for Harri did not immediately respond to Insider's request for comment.
Smith's look is just one of many similar-looking styles designed by Pillai's label. The brand's website offers a variety of inflatable clothing items that range in price from £870, or around $1,050, to £4,000, or around $4,800.
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