Uber's self-driving-car business has fallen behind Waymo and Cruise — here's why the ride-hail giant might give up on ATG
- Uber's self-driving-car division, ATG, has failed to live up to its promise since its 2015 founding.
- The unit has suffered from infighting, legal issues, and a deadly crash.
- Insiders, investors, and experts are skeptical about ATG's prospects.
To former Uber CEO Travis Kalanick, mastering self-driving-car technology was a matter of life or death for the ride-hailing firm.
"If we are not tied for first, then the person who is in first, or the entity that's in first, then rolls out a ride-sharing network that is far cheaper or far higher-quality than Uber's, then
"I would not be surprised if Uber just pulls the plug on the whole program within the next 12 months," Guidehouse Insights research analyst Sam Abuelsamid told Business Insider in September. Unless, he said, Uber manages to sell of the division.Reports published by Business Insider and other outlets over the past two years, based on conversations with
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