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These are the 10 most powerful brands in the world

Will Heilpern,Will HeilpernFeb 1, 2016, 18:51 IST

A visitor reacts as she hugs Disney character Mickey Mouse at Tokyo Disneyland in Urayasu, east of Tokyo April 15, 2011.REUTERS/Issei Kato

Walt Disney has overtaken Lego to become the world's most powerful brand, according to valuation and strategy consultancy Brand Finance's annual rankings.

Only one technology firm makes it into the top 10 - and it's not Apple. Retail, media, and financial companies dominated the top 10.

Brand Finance evaluated companies by their familiarity, loyalty, promotion, marketing investment, staff satisfaction and corporate reputation. Using these factors, each brand's power was ranked out of 100. Each brand was also given a valuation.