This 26-year-old CEO used her own interior design app to redo her entire home in just one week - see the before-and-after photos
Sarah JacobsNov 23, 2017, 08.07 PM
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Beatrice Fischel-Bock, founder and CEO of the interior design startup Hutch, recently used her own app to redesign her home.
The redesign took only one week.
Fischel-Bock was recently featured on Forbes' 30 Under 30 list, in the Retail and Ecommerce category.
Beatrice Fischel-Bock, 26, who runs the interior design startup Hutch, knew it was time to give her own home a new look. She lives in a Spanish-style bungalow in West Hollywood, and she was ready to "adultify" it.
"I moved into this house in September 2015. It had so much character and was perfect for what I was looking for. I really wanted a place that had some integrity, and especially a place that was very California," she said in a press release.
To create a more adult apartment, Fischel-Bock used her own company's app to get the job done in just one week. The 3D designer tool in the Hutch app allows users to visualize how furniture can be placed and what it will look like in the space.
Below, take a look at how Fischel-Bock's charming home turned out.
"My design style is California contemporary collected," Fischel-Bock said. "I gravitate towards neutrals for key pieces and like to bring in color with accents and art. My goal was to create a space where I could relax and unwind."
The aqua kitchen is accented with light-green, glass drawer knobs.
The dining room includes various items from Cost Plus World Market, including the dining chairs and the lamp shade.
She kept it simple with a clean, white couch, but added patterned pillows and a throw blanket to add texture and color.
The living room redesign focused on adding new furniture pieces and accents that created texture, like the rug.
Her redesigned bedroom includes Parachute Home bedding, West Elm curtains, and a Target side table.
To add texture and more pops of color, she chose a wooden bedside table and a rose gold lamp.
Originally, her bedside lamp had a makeshift addition to help adjust the light.
She added a splash of color with a framed collection above her bed. "My mom is an artist so I have picked up art throughout the years from my travels and visiting local flea markets," she said.
Without much color, the room felt barren before.
With the redesign, she aimed to create a more feminine, elevated, and relaxed feeling in the bedroom.
Fischel-Bock began the redesign process in the bedroom, which was mostly white before.