This is the Chewbacca mask that brought joy to over 50 million people on Facebook - here's where to buy one


In the viral world of 2016 it's impossible to know what will jump to the top of our collective news feed on any given day. With live streaming apps like Periscope and Facebook Live, the collective psyche could be captured at any moment by an Ice Bucket Challenge, Harlem Shake, or exploding watermelon.

Today, we were blessed with a moment of overwhelming joy when a woman who had recently purchased a Chewbacca mask shared its unveiling on Facebook Live. As of this writing, the video has almost 50 million views and more than 1.4 million shares on Facebook, making it the most viewed video on the new platform by far.

The views come with good reason. In a world where "going viral" can often be a product of epic fails and cringe-worthy moments, it's encouraging that these four minutes of unadulterated bliss have been deemed worthy by the unseen forces that power things to the front page of the Internet. But when viewed, it's easy to see why this video was spread far and wide. Candace Payne's laugh feels infectious and genuine, and each time the mask makes the iconic Chewy "ARRRGGGGGGHHH" sound, she can hardly contain here happiness.

Payne, clearly a pleased customer, says in the video, "This is worth EVERY PENNY." With an endorsement like that, the video has unsurprisngly resulted in a slew of orders for the mask, which as of the time of this post is sold out at Kohl's. Thankfully, the Internet is a large place, with multiple outlets available to fill your Chewbacca-mask-wanting needs. We'd expect them to get snatched up fairly soon.


Star Wars The Force Awakens Chewbacca Electronic Mask, $29.99, available at Target.
Star Wars The Force Awakens Chewbacca Electronic Mask, $24.99, available at Toys R Us.

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