This is what happens when a celebrity tweets about your music to hundreds of thousands of people
Jerrod Jordahl
He wasn't expecting any huge fanfare, but then, somehow, Grammy-nominated artist Ryan Adams got his hands on the music and tweeted an image of Ford's album out to 700,000 loyal followers with a ringing endorsement.
You guys @ctconquered is the real deal. This record is blowing my mind!!! pic.twitter.com/IPyXYAzH46
- Ryan Adams (@TheRyanAdams) August 2, 2015
Ford was floored. He called what happened next the "Ryan Adams bump" - the statistical effect that this tweet had on his website views and music streams.
His YouTube videos saw a 701% growth in view counts, while Soundcloud streams nearly doubled. Ford saw almost 2500 additional views to his artist website, and 1653 plays on his videos uploaded to YouTube.
Ford's Soundcloud page was only seeing a couple plays per day back in mid-June. After Adams' tweet? His single got a boosted to 1572 streams in one week.
But that was just the beginning.
Reddit
Ford's post ended up on Reddit's front page, which ended up bringing even more attention to "I'm Giving Up On Rock n' Roll."
After Adams tweeted about his music, Ford told Tech Insider his Soundcloud hit an impressive 1572 total streams. But since writing the Reddit post, the title track is now at 53,361 streams and rising.
Here's that song:
Ford said that "probably the craziest thing" was hearing from Reddit users who wanted to pre-order the album. Ford activated pre-sales, and estimated that close to 200 albums have already sold.
The difference between a celeb Twitter endorsement and the front page of Reddit? It's apples and oranges.
Ford wasn't an active Redditor prior to this first post, but he's been impressed so far with the site. He sees it as "a very direct symbol of the democratization of the internet."
"The advocacy of [Adams] is very valuable in less tangible ways," he told Tech Insider. "Now I've got a Ryan Adams pull quote to put on my album. You can't really quantify that."
- India's forex reserves jump by USD 3.66 bn to USD 641.59 bn: RBI
- Tata Motors Q4 consolidated net profit jumps over 3-fold at ₹17,528.59 crore
- Gold, silver prices rebound on bullish global trend, strong domestic demand
- 27 emails, 10 banks accounts: Mystery of missing Taarak Mehta actor Sodhi deepens
- Sensex, Nifty rebound as Reliance, ITC gain
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market