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This trick will help your LinkedIn profile be seen by more employers

Jan 9, 2016, 23:18 IST

"<a href=&quothttp://www.flickr.com/photos/slushpup/420118457/"> I don't know, Maybe</a> via Flickr

More than 400 million people worldwide are on LinkedIn. For those using LinkedIn to help land a great new job, that's a blessing and a curse.

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It's a blessing because with that many people using the business-oriented social network, recruiters are prowling the site to find job candidates. LinkedIn makes over 60% of its revenue on recruiter tools, the company says.

It's a curse because with 400 million profiles on the site, it can be tough to make yourself stand out from the pack.

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The best way for recruiters to find you is if your profile pops up when they search for job candidates.

Here's a tip for surfacing your profile in those searches, from LinkedIn spokesperson May Chow.

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Fill in the section of your profile called "Summary" and make it at least 40 words long. Summaries shorter than 40 words will not trigger inclusion in a search, she says.

"Having a profile with at least 40 words, means the profile can surface higher up in searches that include words that match words in a profile," she explains.

So, its also good to stuff appropriate keywords in your summary, and it doesn't hurt to put a few in those first 40 words to describe your job expertise and experience. Start with a format like this:

"I am a XX [for instance "software quality control engineer"] for YOUR COMPANY. My responsibilities include xxx [keywords] and xxx [keywords]."

LinkedIn

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