Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

This year's Prime Day beat Black Friday and Cyber Monday to be the biggest day in Amazon's history

Avery HartmansJul 12, 2017, 19:20 IST

Michael Seto/Business Insider

This year's Prime Day was the biggest in Amazon's history, the company said.

The annual event, which discounts items for Amazon Prime members, beat out Black Friday and Cyber Monday to be the biggest shopping day Amazon has ever had. The ecommerce giant said the event grew 60% since last year, but didn't provide specific sales figures.

Prime Day lasted for 30 hours from July 10 through July 11, with more new members joining Amazon Prime "than on any single day in Amazon history," the company reported. Amazon didn't say how many new Prime members signed up though.

Complimentary Tech Event

Transform talent with learning that works

Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

The most popular item during this year's Prime Day was the Alexa-enabled Echo Dot.

NOW WATCH: Here's how Google Maps knows when there is traffic

Please enable Javascript to watch this video