Tim Cook deleted the blurry Super Bowl photo that the internet thought was hilarious
That tweet and its photo have now been deleted.
One reason Cook might have been sheepish about his post is that the internet turned his photo into a snarky meme. The original image was taken in low lighting and was blurry, which gave some wisecracking Twitter users the opportunity to make jokes at the expense of Cook and Apple.
The out-of-focus photo prompted jokes playing off of Apple's "Shot on iPhone" marketing campaign and questions of whether Cook was using a years-old iPhone.
Later on Sunday evening, Cook tweeted a much clearer photo from an iPad. That tweet is still available.
We've reached out to Apple as to why Cook deleted the earlier tweet.