Kamlesh Kumar Sharma, Chief Communications Officer, Hindustan Coca-Cola Beverages shares a few themes that would unravel themselves in 2020 and things that would continue to remain the same.
We spoke to the brand and agency to find out what made HCCB come up with an anthem now, the rising need for developing a musical identity, and of course, the experience of working with Ilaiyaraaja.
People in Perundurai SIPCOT complex in Erode district in Tamil Nadu were distributing sweets and cheering last Monday. At a time when most parts in t...