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1 min read

India's coffee exports rise 12% to USD 1.28 billion in 2023-24 on higher demand for Robusta

India's coffee exports rose by 12.22 per cent to USD 1.28 billion in 2023-24 on higher demand for R…

PTI   


Business Insider Latest Story Image
4 mins read

How to use AI for content creation and digital marketing, according to creators

You can use AI for content creation and digital marketing. AI tools can help creators and influence…

Marta Biino   


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3 mins read

MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen

Experts suggest this could signal a trend where influencers seek more control over their brand and …

Lindsay Dodgson   


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3 mins read

MrBeast says his copycats won't succeed, and experts in content creation agree

YouTube is full of creators trying to imitate MrBeast's style. But there's a difference between bei…

Lindsay Dodgson   


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2 mins read

FSSAI in process of collecting pan-India samples of Nestle's Cerelac baby cereals: CEO

FSSAI is a statutory body under the administration of the Ministry of Health and Family Welfare…

PTI   


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2 mins read

Indian stock markets closed today for Eid-al-Adha; MCX to Open for Evening Session

Indian equity markets will remain closed on June 17 for Eid-al-Adha. MCX had an evening session. Fo…

Business Insider Latest Story Image
5 mins read

AI is ushering in a new era of personalized marketing

In a survey, 51% of marketing professionals said they used generative AI. The technology's adoption…

Matthew S. Smith   


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5 mins read

Sam Altman's OpenAI is paying publishers big money for content. That could be a lifeline or blow up in their faces.

OpenAI is making publishers a deal they basically can't refuse. It already took the content to trai…

Peter Kafka   


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4 mins read

Athlete marketing is booming with the evolution of NIL and creating new career paths

Athlete marketing was upended in 2021 when the NCAA opened the door for student-athletes to make mo…

Ashley Rodriguez   


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9 mins read

How Bridgerton's marketing blitz and clever branding made the stuffiest era cool again

Netflix's hit show "Bridgerton" has sparked renewed interest in the Regency era, creating the perfe…

Olivia Singh   


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2 mins read

Netflix released its list of most viewed Indian content and Kareena Kapoor’s Jaane Jaan was the most-watched film

The second edition of "What We Watched: A Netflix Engagement Report", unveils a significant surge i…

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2 mins read

Ixigo IPO allotment – How to check allotment, GMP, listing date and more

Gurugram-based Ixigo, an online travel agency (OTA) that allows customers to book hotels, train tic…

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3 mins read

Indian markets could recover on Monday but earnings, global cues will decide the rest of the week, say experts

Indian stock markets are geared up for a dynamic performance in the coming week, influenced by a mu…

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4 mins read

Even MrBeast doesn't think everyone is cut out to be a content creator

Jimmy Donaldson, AKA MrBeast, said people shouldn't drop out of school or quit their jobs to become…

Lindsay Dodgson   


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2 mins read

Markets snap five-day rally, Sensex tumbles over 600 pts

Market benchmarks Sensex and Nifty wilted under selling pressure on Friday after a five-day rally a…

PTI   


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5 mins read

Chipotle's latest marketing campaign shows how restaurants are getting creative to win your lunch break

Back to the office means the return of the age-old question: What's for lunch? And the fight to be …

Dan DeFrancesco   


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4 mins read

MrBeast has his critics, but creator marketing experts explain why he'll always come out on top

MrBeast, YouTube's biggest creator, is constantly dodging criticism. But creator economy experts be…

Lindsay Dodgson   


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2 mins read

Markets face heavy fluctuations; settle lower taking downtrend to 4th day

The 30-share BSE Sensex declined abruptly post noon, reflecting heavy fluctuations, wiping out all …

PTI   


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4 mins read

On social-media, Black women's content is monetized and appropriated without paying tribute to the creators

Many Black women who are influencers have found their social-media content is appropriated and mone…

Kara Alaimo   


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5 mins read

Fervent Bitcoin trading approaches fresh supply crunch; Here’s what this week’s ‘halving’ event implies

Bitcoin's recent surge to record-breaking highs has left many scratching their heads in awe. Within…