United is rebounding from its PR nightmare selloff

Market Insider

Shares of United Continental Holdings, the parent of United Airlines are rebounding after CEO Oscar Munoz began a string of public apologies for an incident involving a passenger being forcibly removed from a flight.

Shares of the airline are up 0.8% on Wednesday morning, trading at $71.50. That's more than 4% higher than a low of $68.36 hit mid-day on April 11.

It wasn't until his third statement on the matter that Munoz began to directly apologize for the circumstances of the passenger's removal. Munoz was criticized for his initial response to the incident, issuing a statement many (especially on social media) saw as a non-apology. The United CEO followed up with a second apology on Tuesday.

Additionally, after United's initial statement said that the passenger was "belligerent" during the incident, Munoz said that the doctor from Louisville, Kentucky was not to blame.

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