Venmo's new plan to make money: Letting you pay with Venmo in other apps
Business Insider's Jillian D'Onfro even wrote an ode to the PayPal subsidiary last year.
But Venmo has struggled to find a way to monetize. That could be changing soon, according to Quartz' Ian Kar.
Right now, you probably just use Venmo to send your roommates rent or to split your dinner tab. But now, Venmo is working on an in-app payment option inside other apps, too.
Venmo is launching a service called Pay With Venmo, according to Quartz. Instead of paying with your credit card inside of other apps, you'll be able to pay using your Venmo account. The "Pay with Venmo" option will look similar to the PayPayl payment option you're probably already familiar with.
Venmo has been public about its plans to monetize its service in this way, but this is the first look at its implementation.
According to publicly available code and Quartz' sources, the feature will be released Wednesday, and it's been beta-tested over the last month and a half. Early Pay With Venmo partners include Munchery and GameTime.