Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.
Viber, The Just-Acquired Messaging App, Isn't As Big Or Fast-Growing As Its Competitors
Viber, The Just-Acquired Messaging App, Isn't As Big Or Fast-Growing As Its Competitors
Cooper SmithFeb 15, 2014, 02:22 IST
Viber, the mobile messaging app just acquired by Japanese e-commerce giant Rakuten for $900 million, allows users to share images, video, audio, and text messages. The service is a direct competitor to other mobile messaging apps, such as WhatsApp, LINE, and WeChat. BI Intelligencetook a look at the growth rates of these apps to get a sense of how they stack up. Our estimates are based on a compilation of company announcements, media reports, investor presentations, and market data. Here's how Viber stacks up against its competition:
Viber has 100 million monthly active users (MAUs), which represents 36% of its total registered users. In 2013, we estimate the app grew its audience by 100%. (See chart, below.)
For comparison, LINE, popular in Asia and Spain, has around 202 million MAUs, but its annual growth last year was an astounding 213%.
