Walmart reveals the unexpected items that shoppers in every state bought online the most in 2018
- Walmart has revealed its online best sellers for 2018.
- The shopping giant analyzed the top-selling items in each state, excluding some top-selling items that were popular across the country, like HDTVs and private-label Mainstays pillows.
- Some of the most popular items across several states included paper towels, Crayola crayons, and Ozark Trail 20-ounce tumblers.
Walmart has revealed its online best sellers for 2018.
The online arm of the retail giant analyzed the top-selling items across every state in the US and found some interesting patterns. It excluded some top-selling items that were popular across the country, like HDTVs and private-label Mainstays pillows.The top sellers were determined by data from sales on Walmart.com, but they don't include Walmart's online grocery service.
2018 was a major year for Walmart's online sales - it became the third-biggest online retailer based on revenue, according to eMarketer, though it is still behind eBay and Amazon. According to eMarketer, Walmart will have 4% of all online retail sales in the US by the end of this year.
Some states were practical with their online shopping habits. Maryland, Massachusetts, New Jersey, New York, Pennsylvania, and Rhode Island all had paper towels as their top-selling item. Other states were more concerned with entertainment, with Connecticut stocking up on "Avengers: Infinity War" Blu-rays and California buying Nintendo Switch consoles.
See what the top-selling items were in each state: