WATCH LIVE: Curtis '50 Cent' Jackson, Meek Mill, and more speak at IGNITION right now

IGNITION is Business Insider's flagship conference featuring the biggest names in business, tech, and media, and it's happening right now. Tune in below!

The agenda and who to expect for Tuesday, December 4 from 2:00 pm to 5:30 pm:

INTERVIEW: Brad Bao, cofounder, executive chairman, Lime speaks with Cadie Thompson, deputy executive editor, Business Insider

DEMO: Victoria Canal, singer-songwriter

CONVERSATION: Troy Carter, founder and CEO, Atom Factory

CONVERSATION: David Levy, president, Turner, speaks with Geoff Ramsey, chairman, cofounder, eMarketer

CONVERSATION: Michael Rubin, founder, executive chairman, Fanatics; Philadelphia 76ers, New Jersey Devils co-owner, and Meek Mill, multiplatinum hip-hop artist, criminal justice reform activist, speak with Nicholas Carlson

CONVERSATION: Curtis "50 Cent" Jackson, award-winning rapper, entrepreneur, actor, producer, and Chris Albrecht, president, CEO, Starz, speak with Nathan McAlone

CONVERSATION: Aaron Samuels, cofounder, COO, Blavity, speaks with Bryan Logan

INTERVIEW: Sarah Harden, CEO, Hello Sunshine, speaks with Stephanie Mehta, editor-in-chief, Fast Company

INTERVIEW: Sir Martin Sorrell, executive chairman, S4Capital, speaks with Jim Edwards, editor-in-chief, Business Insider UK