What Victoria's Secret Workers Think When Men Walk Into The Store
Reuters
"The general feeling about men is that they would buy anything in order to get out of the store as quickly as possible," the worker, who wished to remain anonymous, told us. "That means they would spend more money."
While workers tell women about promotions like 5 for $25 panties, they are more likely to sell men full-priced merchandise, the worker said.
"Women are more value-oriented, and so we were encouraged to show them deals," she said. "Men would buy a couple of $50 bras without questioning us because they felt awkward."
The competitive landscape in stores meant that associates would often fight over male customers.
Victoria's Secret managers use headsets to communicate with workers and encourage them to make sales goals.
"We would always be reminded of how much we needed to sell, and so when a man walked in, it felt like a lucky break," she said.
The founder of Victoria's Secret created the company as a place where men could buy lingerie for their wives without feeling awkward.
Today, the company controls a whopping 35% of the lingerie market - a remarkable feat for a specialty retail brand.
Several retailers - from teen powerhouse American Eagle, to start-ups like AdoreMe - have tried to compete with the brand.
But no one has come close to the dominance of Victoria's Secret.
A recent Business Insider survey found that 54% of women prefer the brand to all others - much higher than any other retailer in the category.
- 7 cold destinations in India to escape the summer heat in May
- WhatsApp working on feature that will restrict users from taking screenshots of profile pictures: Report
- Having AI knowledge might increase your chances of landing job interviews, UK study finds!
- After one death due to West Nile Virus in Kerala, Tamil Nadu deploys Mobile Medical Teams in Coimbatore to check disease spread
- "Happy to be back," says Delhi CM Arvind Kejriwal; To hold press conference, road show today
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market