No longer in the 'flowery' world, Wipro gets a dashing new makeover

Wipro has left behind its characteristic logo of a multicolour sunflower, taking up a new brand identity to 'underscore its commitment to transformation and evolving client expectations.'

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"Our brand identity is a visual expression of what we do and mean, for our clients. And this is directly energized by our Values. The Values are our core and our beacon, the bedrock of our culture. Our rearticulated values connect and resonate deeply with the new, vibrant, brand identity," said a statement from Wipro Chairman Azim Premji.

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The statement added that the 'styling of the brand mark gives it a sense of fluidity, resourcefulness, optimism and a connected world.'

"The new brand identity marks our journey of transformation in the digital world. Our brand refresh signals an even closer engagement with clients, greater innovation, and a deeper impact on their business. It is contemporary, reflecting the diversity and aspirations of our employees," said Wipro CEO Abidali Neemuchwala.