You can soon personalize your car with all kinds of accessories, right from the showroom
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Customization is the key – the car makers in India have started understanding it. The new age car buyers ready to shell out that extra buck to make the car look unique, the car makers are focussing more on accessorizing. So if you want a red LED door seal or a aqua coloured seat cover, you needn’t browse through RS Kalsi, executive director (sales & marketing),
Maruti
This is definitely a major boost to the revenue from the Indian market.
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"Globally, not many companies have introduced personalisation services in the mass segment. SUV owners are more open to personalisation so it is the right segment to launch this service in. It will help Maruti Suzuki increase customer engagement and also help sales of accessories,” VG
(image: pinterest)
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