Apple Engineer Explains The Extreme Lengths Apple Went Through To Keep The Original iPhone A Secret

Advertisement

steve jobs unveils first iphone

AP

Steve Jobs.

Ahead of yet another trial with Samsung over patents, Apple is opening up about the work that went into making the original iPhone.

Advertisement

The company recently gave the Wall Street Journal's Daisuke Wakabayashi access to Greg Christie, the senior software engineer who leads Apple's "human interface" team.

Christie says that the first iPhone, which was originally codenamed "purple," was developed by a "shockingly small" team in only two-and-a-half years.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

It all started in late 2004, when Scott Forstall, who led Apple's Mac software team at the time, walked into Christie's office, closed the door, and asked if he wanted to work on a secret project.

At the time, it was simply described as "a phone with an integrated music player, operated by a touch screen."

Advertisement

As the team figured out how to make things like text messaging and scrolling through the interface work best on a small touch screen with no keyboard, the team would meet with Steve Jobs twice a month in a windowless room so that word couldn't get out about the device.

Jobs was apparently so paranoid about leaks that access to the room was restricted even to Apple cleaning staff - only those working on the "purple" project were allowed in.

From Wakabayashi's description, Jobs' infamous secrecy even extended into the original iPhone team's lives outside the company:

Mr. Jobs ordered employees working on the project at home to use a computer in a secluded part of the house to prevent anyone from accidentally seeing details. He also demanded that employees encrypt digital images of the device.

Amazingly, much of the work the team did on the original iPhone software wasn't even tested on actual iPhone hardware for most of its development. Instead, they ran their early code on an outdated Power Mac with hardware close enough to what the team thought would be in the new phone. But because they also had to see what it would feel like on a screen made for a phone, they had the workstation hooked up to a tiny white 3.5-inch screen reminiscent of the white iPhone the company announced 4 years later.

Advertisement