Facebook will soon roll out its plan to make money from Messenger
Businesses that already have message threads with consumers will soon be able to send them ads like sale announcements or product information.
A business won't be able to contact anyone with an ad that it hasn't already chatted with, according to the leaked documents.
However, they reportedly show Facebook encouraging brands to try to get chats started with consumers so that they will be able to send ads once the feature rolls out.
The move isn't particularly surprising - Facebook has made a number of product changes in the last year leading up to this capability.
It completely overhauled its Pages product for businesses, adding new call-to-action buttons to allow potential customers to book appointments or browse products, and made it possible for all businesses to use its Messaging tools.
And last year, CEO Mark Zuckerberg said that once it gets enough businesses using Messenger, it will start creating new ways to make them pay. Looks like that time is nearly here.
Facebook declined to comment on this report.
- US buys 81 Soviet-era combat aircraft from Russia's ally costing on average less than $20,000 each, report says
- 2 states where home prices are falling because there are too many houses and not enough buyers
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- 9 health benefits of drinking sugarcane juice in summer
- 10 benefits of incorporating almond oil into your daily diet
- From heart health to detoxification: 10 reasons to eat beetroot
- Why did a NASA spacecraft suddenly start talking gibberish after more than 45 years of operation? What fixed it?
- ICICI Bank shares climb nearly 5% after Q4 earnings; mcap soars by ₹36,555.4 crore