Inside Manhattan's new IKEA for luxury appliances, where you can test music-playing tubs and $19,000 faucets
Leanna Garfield/Tech Insider
If you're going to purchase a $19,500 3D-printed faucet, you'll likely want to try it out before you buy.
You can do that at Pirch, a retail chain that sells luxury home and bath appliances in massive showrooms.
Like Ikea, the products at Pirch are organized into small, life-like displays, called vignettes. Most items on display - from the showers to the pizza ovens - are fully functional, so anyone can turn on the appliances, watch them in action, and imagine them in their own homes.
The company, which has raised $127 million in venture capital, has locations in nine US cities.
On May 21, Pirch opened its newest location in Manhattan, a three-floor, 32,000-square-foot showroom inside a former metalworks building. CMO Laith Murad tells Tech Insider that the new space houses over 2,500 luxury home appliances from dozens of brands.
Here are the most innovative appliances I saw on my tour.
Note: The listed prices of the items include the features shown in the photos. Starting prices may be lower.
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