Apple just poached the team behind 'Breaking Bad' to help it make TV shows
Ursula Coyote/AMC
The technology giant has hired two high-profile former Sony Pictures Television executives to head "all aspects of video programming," Apple said on Friday.
The two executives, Jamie Erlicht and Zack Van Amburg, will report to Eddy Cue, Apple's senior vice president of internet software and services.
Both execs are well-regarded in Hollywood: Since 2005, when the pair joined Sony, they've been deeply involved in several hit TV shows, including AMC's "Breaking Bad," NBC's "The Blacklist," and Netflix's "The Crown," according to Variety.
Apple's been signaling a big push into video for years, although it's never launched a rumored online streaming service. It has funded and aired a few video programs under its Apple Music subscription service, including "Planet of the Apps," a show about making apps that aired its second episode on Tuesday. Other TV-like shows, including its first scripted drama called "Vital Signs," are expected to launch on Apple Music later this year. Apple Music also buys documentaries.
Apple hopes that a strong video component can help Apple Music distinguish itself from rivals including Spotify. That's been the case for a while, but now the Silicon Valley giant has two Hollywood pros leading its efforts.
Apple Music has 27 million subscribers, and CEO Tim Cook said earlier this year that he hopes its online services division will do $50 billion in sales per year by 2020.
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- A centenarian who starts her day with gentle exercise and loves walks shares 5 longevity tips, including staying single
- 2 states where home prices are falling because there are too many houses and not enough buyers
- "To sit and talk in the box...!" Kohli's message to critics as RCB wrecks GT in IPL Match 45
- 7 Nutritious and flavourful tiffin ideas to pack for school
- India's e-commerce market set to skyrocket as the country's digital economy surges to USD 1 Trillion by 2030
- Top 5 places to visit near Rishikesh
- Indian economy remains in bright spot: Ministry of Finance
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market