Four Reasons Why People Love To Hate Starbucks
That's why the fake "Dumb Starbucks" store that popped up in Los Angeles last week became an instant global sensation.
The brand's polarizing effect on people is partly what's responsible for its massive success, reporter Bruce Horovitz writes in USA Today.
Horovitz gives these four reasons for why Starbucks is so easy to hate.
1. Starbucks coffee is overpriced. "There are millions who cringe at its sheer audacity to charge up to 5 bucks for a cup of fancy coffee - where folks wait in long lines for it," Horovitz writes.
2. Starbucks is too successful. The stock is up 35% over last year and the company made $14.9 billion in revenue in 2013, up from $13.3 billion the previous year.
"Starbucks has a problem that every other brand only wishes it shared: It's too damn good," Horovitz writes.
3. Starbucks is everywhere. The company's haters tire of seeing its green logo at every turn. Starbucks now has more than 20,000 locations in 62 countries, and roughly half of Americans live within 5 miles of the coffee shop, according to a 2012 study.
4. People are envious of Starbucks CEO Howard Schultz's success. "I've got this theory. It's called the why-didn't-I-think-of-that-first? theory," Horovitz writes. "There are millions of Americans who hate Starbucks - and its founder, Howard Schultz - mainly because he took a great idea and ran with it, not just down the field, but across the planet."
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- A centenarian who starts her day with gentle exercise and loves walks shares 5 longevity tips, including staying single
- 2 states where home prices are falling because there are too many houses and not enough buyers
- "To sit and talk in the box...!" Kohli's message to critics as RCB wrecks GT in IPL Match 45
- 7 Nutritious and flavourful tiffin ideas to pack for school
- India's e-commerce market set to skyrocket as the country's digital economy surges to USD 1 Trillion by 2030
- Top 5 places to visit near Rishikesh
- Indian economy remains in bright spot: Ministry of Finance
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market