Guess who’s keeping PepsiCo and Coca-Cola on their toes these days
Advertisement
Industry’s topmost beverage makers PepsiCo and Coca-Cola are now on their toes to compete with the newcomers in the Indian market. As per a report published in Economic Times, more than two dozen aerated drinks are available in the market at a comparatively cheaper price, which is worrying the age-old firms.
Beverage makers like Hajoori & Sons form Gujarat, Alwar-based Jayanti Beverages, Delhi's City Cola, Boss Beverages from Bareilly and Shri Brahm Shakti Prince Beverages of Delhi have taken the market share from the leading brands.
The newly-shaped companies are targeting the rural part of India by selling their products at 20% lesser price than the traditional ones. The B-brands have taken over 10% market share – the highest ever – from the 14,000-crore aerated drinks industry in the country, a Coca-Cola official said quoting researcher Nielsen's data.
Alwar-based Jayanti group’s sales headMukesh Jain said, "As of now, we haven't felt the need to have a star like, say, Deepika Padukone to advertise for us. Pricing and taste is what is attracting consumers to us.”
Kailash Keswani , director at Shri Brahm Shakti Prince Beverages’, said, "Coke and Pepsi spend crores on advertising, but our quality is better. We put real lemon in our lemon drink and consumers are liking us. We also sell at lower prices."
To protect their market shares, Coca-cola and PepsiCo dropped prices of their 200 ml glass bottles from Rs 12 to Rs 10 in markets such as Uttar Pradesh. The global players have also introduced various offers on two-litre PET bottles.
image: indiatimes
Advertisement
Beverage makers like Hajoori & Sons form Gujarat, Alwar-based Jayanti Beverages, Delhi's City Cola, Boss Beverages from Bareilly and Shri Brahm Shakti Prince Beverages of Delhi have taken the market share from the leading brands.
The newly-shaped companies are targeting the rural part of India by selling their products at 20% lesser price than the traditional ones. The B-brands have taken over 10% market share – the highest ever – from the 14,000-crore aerated drinks industry in the country, a Coca-Cola official said quoting researcher Nielsen's data.
Alwar-based Jayanti group’s sales head
Advertisement
image: indiatimes
Advertisement
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- A centenarian who starts her day with gentle exercise and loves walks shares 5 longevity tips, including staying single
- 2 states where home prices are falling because there are too many houses and not enough buyers
- "To sit and talk in the box...!" Kohli's message to critics as RCB wrecks GT in IPL Match 45
- 7 Nutritious and flavourful tiffin ideas to pack for school
- India's e-commerce market set to skyrocket as the country's digital economy surges to USD 1 Trillion by 2030
- Top 5 places to visit near Rishikesh
- Indian economy remains in bright spot: Ministry of Finance
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market