Kellogg has a new cereal restaurant - and it's unlike anything we've seen from the brand
Hollis Johnson
On July 4, the cereal company is opening its first-ever restaurant: Kellogg's NYC, a trendy, New York City café. The menu, crafted by Milkbar's Christina Tosi, is filled with unexpected items such as Rice Krispies with green tea powder and ice cream topped with Cracklin' Oat Bran, dried cranberries, white chocolate, and toasted coconut.
"You want to add a fresh taste to cereal, and you want it to be relevant to food culture and what is happening in people's lives," Noel Geoffroy, Kellogg's senior vice president of morning foods marketing and innovation, told Business Insider. "Kellogg's NYC does that."
Prior to the location's official opening, Business Insider had the chance to take a look at the location and try some of the menu items.
Here's what it's like to eat at the first Kellogg's cereal café in the world.
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- A centenarian who starts her day with gentle exercise and loves walks shares 5 longevity tips, including staying single
- 2 states where home prices are falling because there are too many houses and not enough buyers
- "To sit and talk in the box...!" Kohli's message to critics as RCB wrecks GT in IPL Match 45
- 7 Nutritious and flavourful tiffin ideas to pack for school
- India's e-commerce market set to skyrocket as the country's digital economy surges to USD 1 Trillion by 2030
- Top 5 places to visit near Rishikesh
- Indian economy remains in bright spot: Ministry of Finance
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market